I am very excited to feature a small business warrior today Natasha Orumbie from N.O. Cakes R Better. She started her adventure during her maternity leave nearly 10 years ago and has grown since day by day.
She is not only a talented cake creator, and a business savvy but as well an inspirational woman who lifts others up and supports them to achieve their dreams.
Take it away Natasha.
I’m Natasha and I live in London United Kingdom I have three beautiful children ages 10, 12 and 14.
Why did you start this project?
When I first began the baking business it was purely to keep myself busy at home while I was on maternity leave. I ran the business pretty successfully I thought back then and that lasted for about 10 years until I suddenly woke up to realise that I actually wasn’t really making any money and working very hard for the privilege!
I decided to do something about that and have been so excited by what I have learnt that I decided I would share it with all my other fellow bakers so that they can see growth and profit in their own businesses
Where does your passion come from?
My passion comes from genuinely feeling that I have found what I have been called to do do!
I am totally passionate about helping others and in doing so allowing them to fulfill their own dreams.
What motivates you to do what you do?
Hope motivates me to do what I do.
I want to give others hope. At one stage I didn’t think there was any other options and that feeling of Hope is indescribable and I really genuinely want to share that with others!
What are some everyday challenges you are facing in your venture and being a mum?
My biggest challenge is literally the lack of time. I know we all have the same 24-hours in a day but with three children and working full-time it can get incredibly hectic!
Could you share with us some of the skills you have learned since starting your business?
Where do I start?! since starting my business I have clearly learnt how to bake and decorate cakes but I now know a lot more about social media and marketing that I definitely didn’t know before! I am now the author of 2 ebooks, I have learnt how to do a podcast, I’ve learnt how to run a webinar, I’ve learnt how to create a funnel, the list goes on this journey has been so incredibly educational!
Would you be able to share a few specific mistakes you did in your business which kept you stuck and struggling?
My biggest mistakes were linked to my pricing. I wanted to price my goods in a way that would make them affordable but I had never actually stopped to think about the cost it took to make them in the first place. The second biggest mistake was not marketing to a niche. I incorrectly believed that I could sell to everyone and that everyone was my customer but this was completely wrong and it wasn’t until I began targeting a niche that I began to see change in my business.
Please share a quote which fires you up.
Falling down is an accident, staying down is a choice!
What are your future aspirations?
In the future I would hope that I’m able to take this vision of teaching women all around the world how they can turn their cake businesses around and give their family the dreams that they aspire to!
A book that changed your life?
The Bible! Hands down. It changes me every day!
Do you have a course or a mentor you would recommend to other who helped you to achieve your dreams?
Raimonda of Women in Business Club is an incredible mentor who is so passionate about helping on women in business and it is essentially through that community that I began to see the potential in my own business and she has been so supportive of my journey and I’m incredibly grateful that I came into contact with her.
What are 3 lessons you have learned by running your own baking business?
- I’ve learnt that business is a roller-coaster and that there will be highs and there will be lows.
2. I’ve learnt that you can’t quit unless you don’t want to succeed.
3. I’ve also learnt that anything is possible if you believe it you can do it!
Is there any advice you would give to your younger self?
I will tell myself to love myself for who I am. That was a really sad part of my journey for many years I rejected myself to the extent that I didn’t believe anybody else would love me and accept me for who I was and so I hid behind a facade and I’m just so glad that I have really begun to love myself enough to just accept that not everybody will love me and to be happy with that!
Everyone thinks about success differently, what does success look like for you?
Success to me looks like me being able to help hundreds and thousands of women to achieve success in their own cake businesses and to have the confidence and resources to live life of their dreams.
Could we just take a minute and brag about your achievements?
In just a few short months my business totally transformed! I went from near obscurity with an Instagram following of just 400 to over 7000 in just 8 months and growing every day!
In April 2019, I was starting out from scratch after 10 years of running a business ineffectively, however in just 10 months, I’m now an author of two ebooks, blogger, mentor and coach and founder of an Online Academy where I now take great pleasure in teaching others how to bake, decorate and sell cakes of their own.
If you want to follow or to find more about Natasha please visit her
Personal Instagram Page Natasha Orumbie
Online Academy N.O. Cakes R Better
Website N.O. Cakes R Better
Want to explore more stories of ordinary women who are doing extraordinary things? On Felicity Magazine, you can learn how Sarah Tucker went from The Voice UK to starting her own business and empowering others to create a work balance life around children. Or find out how Peggy MacSweeney from You and Your Stories started her own story telling photography business after made redundant from her corporate career and is now helping other entrepreneurs telling their brand stories through photos.
Remember if we want our society to thrive we need more women to thrive. That’s why we invest in the success of mums because we know that each woman who succeeds gives back even more to her community.
Please do share these stories with others women who are dreaming B.I.G that their dreams deserve their attention too, and that they too can make it.
Isn’t it an incredible gift you can give your mama friends and anyone who your life touches!